Purpose:
To define the navigational behavior of each Promo Title and ensure users are directed to relevant destinations when interacting with the title.
How it Works:
The Link field associates the Promo Title with a specific target — this can be an internal Shopify URL (like a collection or product) or an external campaign page.
Configuration Options:
Internal Links: Use for directing traffic to in-store collections, products, or promotional pages.
External Links: Use for campaigns hosted outside the Shopify store, such as branded events or partner sites.
Usage Example:
You might set a Promo Title called “Gift Finder” to link directly to a quiz or recommendation page within your store.
Significance:
Enhances navigation flow by guiding users to targeted content.
Simplifies campaign management by linking directly to existing store assets.
Provides flexibility for cross-platform or partnership promotions.