Purpose:
To prioritize key products in search results and ensure high-value or featured items always appear at the top.
How it Works:
Pinned Products:
These remain fixed at the very top of search results whenever the rule applies.
Ideal for spotlighting bestsellers, new arrivals, or high-margin products.
Promoted Products:
These are boosted in visibility within the search results but are not fixed to the top.
Their position may shift dynamically depending on relevance and user behavior.
Usage Guidelines:
Pin only a limited number of products per keyword to maintain search balance.
Promote complementary or related items to increase exposure without overwhelming users.
Regularly review pinned products to ensure they align with current campaigns or inventory status.
Example:
For the search term “headphones,” you might pin your latest model at the top while promoting accessories like cases or cables below it.
Significance:
Keeps strategic products consistently visible.
Reduces dependency on algorithmic ranking for key promotions.
Enhances merchandising control while maintaining natural search flow.