Search Query Management

Search Query Management

Purpose: 
To oversee and optimize merchandising rules tied to search terms, ensuring configurations stay accurate and relevant. 

How it Works: 
The Search Query Management interface lists all active search configurations. Merchandisers can review which queries have pinned, promoted, buried, or hidden products and adjust them based on changing goals. 

Key Functions: 

  • View all keywords with associated merchandising rules. 

  • Edit rules for high-traffic or seasonal search terms. 

  • Remove outdated configurations tied to expired campaigns. 

  • Analyze which queries are driving engagement and conversions. 

Example: 
If the keyword “winter jackets” was used for a seasonal campaign, you can later adjust the configuration or remove it as the season ends. 

Significance: 

  • Keeps search merchandising aligned with active promotions. 

  • Prevents outdated configurations from distorting search relevance. 

  • Offers visibility into how search behavior maps to product strategy. 

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